The Evolution of Video as a Marketing ToolIt used to be that videos were created and consumed only for their entertainment value, and while this remains the case today, marketers and brands have found added value in video content.It can now be used as a global marketing tool, catching users’ attention and helping increase engagement with a website or brand. Over 70% of consumers prefer watching a video to learn about a brand; companies would be remiss not to take advantage of this. Putting your videos online also vastly expands their reach to a global audience, geo-restrictions notwithstanding. However, users can watch local YouTube wherever they are through a virtual private network (VPN). A VPN masks a user’s IP address and allows the user to connect to a specific country’s server to bypass restrictions while encrypting internet traffic to enhance privacy. Fortunately, there are free VPNs designed explicitly for YouTube. This allows users to see the benefits of a VPN and helps them choose which VPN provider is right for them. Entertaining and engaging customers aside, brands should leverage video marketing to remain relevant and stay top of mind with consumers. Technology advancements have made video creation more accessible than ever, so it shouldn’t be that big of a leap for companies to double down on their video marketing game. What is Video Marketing?YouTube and TikTok come to mind when video marketing is mentioned, and this isn’t surprising—influencers and content creators act as marketers of the latest and most significant trends. Contrary to what many believe, this is merely the tip of the iceberg. Video marketing is a strategy that uses video to entertain, educate, engage, and convert an audience to achieve a business or personal goal. It can be used as a standalone method to promote a brand, product, or service or complement a larger marketing strategy. As part of a content marketing campaign, it can repurpose other content, such as blog posts, infographics, and social media posts, to share them across different channels. Today’s brands can leverage various content, with video being one of the most engaging. Tech trends in video creation have also made it more accessible to creators, with the added benefit of automation and increased cybersecurity. Why Video Marketing?Video is an excellent medium for increasing engagement and conversions, helping transform doubters into loyal customers. Below are the main benefits of video marketing. Videos Reach Far And WideVideo is a digital marketing tool that allows you to reach your audience wherever they are in the world. Even geo-restrictions and regional censorship aren’t a hindrance these days, but with the help of VPNs, users can access websites and content wherever they are geographically. In 2023 alone, the average internet user consumed 17 hours of online video content weekly. This is a big jump from 2018’s 10.5 hours weekly and is a sneak peek of things to come in future years. Videos Boost User EngagementIf a picture paints a thousand words, a video does the same when telling a visual story and increasing user engagement. Visuals stay longer in a user’s memory and are more effective in appealing to emotions, and the most memorable stories are the emotional ones. Great stories allow users to relate to your brand. When video content resonates with users, it’s more likely to be shared with potential customers, further expanding your reach. Videos Enhance SEO PerformanceAdding videos to your web content improves your website’s authority in the eyes of search engines. Because watching videos takes time, it can keep users on your website and increase the likelihood of engagement. Consequently, this boosts your ranking on search engine results pages (SERP) and increases website traffic. Increased website traffic means more people get to watch your video and other content, increasing the likelihood of conversion and customer acquisition. Videos Increase Conversions and SalesIncreased website traffic won’t do your brand any good if visitors don’t convert. The majority of today’s consumers are wise enough to do their homework before they part with their hard-earned cash. It’s not enough that your brand is visible to consumers; you must show them what value it adds to their daily lives. One of the best ways to do this is to demonstrate that value with a video. Videos are excellent marketing tools because they can tell a detailed visual story in a few minutes or seconds. This is a beautiful alternative to forcing users to read content pages to get your message through. Videos Evoke Emotional ConnectionsSay what you want about emotional decisions, but it’s the most significant purchase decision driver. Consumers will do their homework and check online reviews and product articles, but in the end, emotions still play a big part in their decision to purchase or not. As a marketing medium, video allows you to combine verbal and non-verbal cues with music and other visuals to create a video that resonates with your audience. Making an emotional connection is critical in converting your audience into loyal customers and brand advocates. Educating and Converting Through VideoIn the age of digital marketing and short attention spans, video is a vital tool for brands to expand their reach and boost engagement. Gone are the days when video creation was time-consuming and expensive; technological advancements have eliminated these constraints for content creators and brands alike. With some creativity and strategic planning, you can create videos that will expand your audience, increase the likelihood of conversion, and ultimately increase sales. | Use our online video maker to create a marketing video Choose a template and edit it with our online video editor Video Categories Latest Articles |