Ways to advertise your merchandise
After much designing and planning, you have created a great product, and you want to get it out in front of the public. You do not have much money, and you know you will have to handle most advertising yourself. Fortunately, there are a few ways you can advertise your product for free or for very little money.
Make A Video
You can make a video and put it on social media in the hopes of getting noticed. If your product is something mechanical, you can demonstrate how it works. You can have a friend or two model your wares if you sell clothing or make-up. You can always post the video to YouTube or a similar site, but it may get lost amongst the millions of videos on those platforms.
If you sell your products online, the platform you sell them may allow you to post a video. If you order your products from a wholesaler or an online printing company, they may be able to help you create a commercial. You can click here to find out more about video production options.
Use Social Media
Social media is one of the most popular ways to advertise goods and services nowadays. Almost everyone is on Twitter, Instagram, or Facebook. Most people would think posting something on a social media page would be a great way to introduce your product to the public. However, it is essential to have a social media strategy to get your product to the right people.
Figure out the demographic of the people who are likely to buy your product and target them in your posts. Try hashtagging certain groups on Instagram or posting your video on a group’s page on Facebook. For example, if you make mugs for coffee lovers, post your ad on the Facebook page devoted to coffee.
If you have some money to spend, you may want to find an Instagram Influencer to recommend your service or product. They will charge you a fee based on the number of followers they have. There are several different categories of influencers.
● Nano 1000 to 10,000
● Micro 10,000 to 50,000
● Mid-TIer 50,000 to 500,000
● Macro 500,000 to 1 million
● Mega 1 million and up
Although the person with the most followers may be the most expensive, they are not necessarily the one that is right for your business. Find an influencer who your target customers will listen to.
Have a Giveaway
You can always give away a few samples of your products and ask people to leave a review for you on Yelp or Google. Studies raise your Google profile even if they are wrong. You should never pay for reviews as this is illegal.
The Federal Trade Commission requires a person to disclose that they have been paid for a review. This will only hurt your credibility and make you look foolish. Honest reviews can help you improve your products and services in the future.
There is no point in having a fantastic product if no one will ever see it. Advertising will let people know who you are and what your product can do for them.