The launch of YouTube contributed to the growth of video marketing, further enhanced by the proliferation of smartphones. Today, we see people on the streets and in public places constantly watching videos on their smartphones. The rise of video content has piqued marketers' interest in this industry, which is now one of the most competitive.
Marketers are always searching for innovative ways to enhance the quality of videos and distribute them to overcome the intense competition. Let's examine the main features of a free VPN, as it may be a helpful tool in video marketing.
How does a free VPN work?
After thirty years of development, VPN have become a widely utilized, publicly available security solution. People worldwide use a free VPN to securely exchange files, use public Wi-Fi safely, prevent hacker attacks, and access geo-blocked content.
VPN stands for virtual private network. It is a technology that redirects user traffic through a remote server and prevents data from being sent directly from the user to the final recipient. The data is encrypted between the VPN server and the user's device. As a result of redirection, the user's IP address is hidden.
The main functions of a VPN:
- Data encryption.
- IP address concealment.
This opens up many opportunities for the user. With a VPN, you can browse any website anonymously, as it prevents the user from being monitored by the IP address. This technology allows you to send confidential data, minimizing the risk of interception.
In addition, it provides access to all nooks and crannies of the Internet, allowing you to bypass geographic restrictions on content and censorship. So, let's find out how to use a free VPN in video marketing.
How do you use a free VPN in video marketing?
1. Use a free VPN to gather information
Understanding the market situation is essential to building a marketing strategy. For this purpose, marketers constantly conduct research and analyze competitors. With a VPN, you can monitor competitors' activities on their websites anonymously.
Make sure to activate the VPN before visiting a competitor's website. Thus, your IP address will be hidden, and you can view competitors' actions anonymously. They will have no chance to block your websites since all such blocking is based on the user's IP address. Instead of your IP address, third parties will only be able to see the IP address of the VPN server, which will change every time you choose a new server.
2. Use a VPN to learn more about your target audience
Using a VPN, you may get search results free from the impact of your past online activities. Google utilizes users' IP addresses to track their online behavior and offer the most relevant content. However, when you work in marketing, it is essential to have access to objective data. By using VPNs, you can get clean search results.
You can learn more about your target audience by browsing the Internet through their eyes. This is especially important if you promote a product in a foreign country. In this case, by connecting to a remote VPN server located in your target country, you can browse the Internet through the eyes of your potential client. This will help you to select keywords to promote your product and choose platforms for content distribution.
3. Use a VPN to access foreign resources
We have all experienced some Internet content being unavailable because of our location. This applies to both websites, the information from which can be important for marketing research and social networks.
In some countries, the social networks we are used to, such as Meta, Twitter, and Instagram, are blocked. At the same time, some countries have well-developed social networks that you can use as platforms for distributing your videos.
To access the necessary websites on the Internet, connect to the VPN and select a server in a country where the required website is not blocked. If you are using the VPN on your smartphone, remember to turn off the geolocation service and clear the cache and cookies.
After that, you will be able to visit the website you need, as you will be assigned the IP address of the selected VPN server, which will create the perception that you, as a user, are in this country.
4. Use a VPN to transfer sensitive information securely
Marketers have access to a large amount of confidential employer or client data. This requires proper data handling and a responsible attitude to cybersecurity. Leakage of such information can lead to reputational and financial losses and ruin a marketer's career.
Use a VPN to securely exchange information with colleagues, clients, or freelance specialists. During transmission, your data will be protected by 256-bit encryption, and attackers won't be able to read it.
Conclusion
A free VPN can be helpful in video marketing mainly because it can hide a user's IP address and manipulate third parties' perceptions of their location. Encryption is an equally important function that allows you to work securely on any Internet network.
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