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Why Knowing Your Audience is Key in Making a Food Promotional Video

The food service and retailing industry is estimated to supply roughly $1.88 trillion worth of food annually. If you're in the food market, whether with products or services, you likely know how hard it can be to make your brand stand out.

One way to increase both brand awareness and sales is through the use of food promotional videos. So, what exactly is a food promotional video? And why is understanding your audience the key to making an effective one?

In this guide, we'll answer these questions so you can begin connecting your product or service with consumers today.

What Is a Food Promotional Video?

As the name suggests, this type of video is specific marketing content designed to promote a product or service (in this case, food). However, unlike commercials, the goal isn't to make it sound like you're selling something.

Instead, you want to emphasize the personal nature of your product or service. There are many ways to do this. For example, you could tell a story about your company's history.

Or you can make explainer videos that expand on what your service offers. Here are some of the different types of promotional videos you might encounter:

Food product videos

Introduction videos

Event videos

Video marketing ads

FAQ videos

Food product launch videos

Sales alerts

As you can see, many different food promotional videos exist, so you must make a marketing strategy to decide which is best for customer retention.

Why Do You Need to Understand Your Audience to Make These Videos?

Different types of audiences have different needs. So, it would work if you made a food promotional video to target them simultaneously.

However, when you understand the most likely target audience that will buy your product or service, you can craft the video to meet their needs. For example, let's say you have a home meal kit service.

You might target young adults with busy work schedules who can't cook from home.

If you sell baking equipment, you might tailor your message toward older women since they're more likely to have preferences for baking. Knowing your audience can make your promo video more compelling.

Examples of Successful Food Promotional Videos

For an example of successful food promotional videos, look at HelloFresh. HelloFresh often partners with podcasters and video creators with audiences that match their demographics.

From there, the people the audience trusts walk them through simple HelloFresh cooking plans.

HelloFresh will also film videos of people cooking their meals to show off the food and demonstrate how easy it is to make.

Appreciate Learning About Food Promotional Videos? Keep Exploring

We hope this guide has helped you learn more about finding an audience for your food promotional video. Remember that market segment research is always worth the time and effort before launching your video.

After all, the last thing you want is to invest a lot of effort and money into a promotional video that no one sees.

Are you looking for more marketing advice? Our website has tips on making your content stand out.

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