Ways to Write a Marketing Research PaperThe marketing research paper may seem daunting and challenging, but it can be manageable with the right approach. Start with choosing an exciting topic and conducting comprehensive market research, then write your paper following the selected academic format.
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Choose a Topic for Your Marketing Paper
As a university assignment, a research paper is meant to test the student's research skills, critical thinking, data analysis, capacity to develop creative ideas, and ability to back up his claims with proof. Because of this, you should make the most of the considerable leeway you will have in deciding on a topic.
In what ways does the field of marketing interest you personally? There may be an upcoming marketing-related event you've heard about that may be the subject of your paper. Discovering a topic that captivates or ignites a fire inside you is always worthwhile.
Research academic databases online (such as Euromonitor or Business Source Complete) for names of business and marketing articles if you are stuck for ideas. By reviewing the literature, you can choose a well-researched topic with enough sources to draw from and enough room to perform your work. In this way, you won't have to worry about plagiarizing the work of writers whose papers you've already read.
Compose Market Research
Case studies and unique scenarios, including research papers, are commonplace in marketing assignments. To assess them accurately, you must first conduct consistent market research.
1. Start with conducting a market survey to collect useful quantitative and qualitative information from a sample of customers. These individuals could be chosen at random or based on specific criteria.
2. To do a situational analysis, one must first determine the organization's current state, difficulties, and origins. Methods like the PESTEL and SWOT analyses are essential for this purpose. True to form, they do just what the name suggests: they piece together a larger picture by systematically assessing the issue from these angles;
3. Using what you've learned, propose a marketing plan that makes good use of the four Ps: product, price, promotion, and location.
Think About Your Thesis Statement
You should condense your research paper's primary argument into a single or two phrases and call it a thesis statement. Mistaking it for the subject or research question is a standard error among novice writers.
Include a thesis statement at the start of your research paper because it defines the study. Paragraph one or two, following the introductory phrases that grab the reader's attention, is the best spot to put it. If you want your paper to back up the claim you made in your thesis statement, you need to ensure that the body paragraphs are well-aligned.
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Deal with Sources
Original results and links to the subject's existing study body should always coexist in a research article, creating a delicate balance. First, you must develop initial findings that have yet to be submitted for peer review. Conversely, it would help if you expanded upon the findings of previous scholars.
Mass media, internet resources, most books, etc., are examples of low-quality sources since they offer material that cannot be validated and show evidence of author bias and subjectivity. Use them, but don't rely on them as your only source of knowledge; use them sparingly.
Peer-reviewed articles in academic journals are the gold standard for source quality. You can get this information in most indexing databases, but the number of citations in the peer-reviewed literature is a good sign of the source's authority. A more current article, no matter how high-quality, will inevitably have fewer mentions than an older one, so don't base your decision to utilize or not use a source on this aspect alone.
1. Allow yourself plenty of time. A decent research paper takes more than one draft, so be prepared to revise, edit, and, in the worst-case scenario, start again with a blank slate.
2. Avoid slang and awkward language forms (such as contractions). It would be best if you didn't use colloquial language while writing about marketing because it's less formal and more practical than other fields.
3. If it is not required, do not use passive voice. It is erroneous for some student writers to think that the passive voice is more severe and scientifically styled. It will make your work more challenging to read and comprehend and more error-prone in grammar.
4. Substitute the third person. When discussing specific experiences, you should use the first person in a marketing paper; otherwise, the work should remain impartial. Avoid accusations of subjectivity by making your descriptions of labor, experiments, and interviews sound impersonal.
5. Steer clear of judgments that are biased and impassioned. If you write about marketing, you'll probably talk about how some people made poor choices that cost them a lot of money. Treat those who helped them somewhat; they didn't have the luxury of hindsight then, but they seemed to think this was the correct course of action.
Editing and Revision
Remember the importance of a multi-layered, comprehensive review of your paper. Reread your paper several times, including out loud, and don't forget to find a beta reader. Also, check your paper further using modern writing tools such as Grammarly or Hemingway Editor.
If you do everything right and believe in yourself, you can write an excellent marketing research paper. Never give up, believe in yourself, and leave enough time to complete your academic assignments.