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Bringing your brand to life: The Importance of Online Promotional Videos for Business Growth

So, you want to show off your business to the world? Look no further than a promotional Video! It's like a movie trailer, but it's about your brand instead of The Avengers.

You can flaunt your products, services, or events like a proud peacock with a promo video. And once you've got your masterpiece, you can share it all over the interwebs - Facebook, Instagram, TikTok; you name it!

Don't worry; these videos aren't like those cringy infomercials from the 90s. No one wants to feel like they're being held hostage by a pushy salesperson. You want your audience to choose you because they genuinely like what they see.

And the best part? You can create many types of videos - it's like a choose-your-own-adventure book but for businesses! So, whether you're a quirky startup or a buttoned-up corporation, a promo vid out there will suit your style.

What are the benefits of video content for your business?

Promotional video content is a super engaging way to reach out to your peeps, but it's also a fantastic way to show off your biz. And get this - if you use video in your content marketing campaigns, you could see a whopping 34% increase in conversion rates.

But wait, there's more! You can showcase your company's unique style and culture by putting your spin on the video. That builds credibility and trust with your potential customers, making them more likely to choose you over your bland old competitors.

Now, you might be thinking, "But what kind of video should I make? I'm not a Hollywood director!". Video is such a diverse type of content; there's bound to be something that fits your company's vibe.

You can make some homemade, unpolished videos or splurge on a professional 2-minute explainer video. Either way, there's a style and price point that'll work for your biz.

Oh, and here's a fun fact - search engines LOVE videos. YouTube is the second largest search engine after Google, so having regular videos posted on your website and channel can boost your chances of being found in search results.

Types of videos you can create:

So you want to make some killer videos for your biz. Let me tell you a few videos that can seriously boost your brand.

First up, we got testimonials. These bad boys are like gold for showing off your company's uniqueness. Let your happy customers sing your praises and watch their trust in your brand skyrocket.

Next, we got brand videos. These videos are all about telling your company's story from the beginning to the end. It's like a movie, but it's about your business.

Then we got promotional videos. These videos are like the ultimate sales pitch, promoting a specific product or service. Whether it's an explainer, a how-to, or a demo video, they'll have your customers lining up to buy.

Corporate videos are next. These are all about showing off what it's like to work for your company and giving potential employees a sneak peek into your office life. Plus, it'll attract all the top talent in your field.

Internal videos are like your secret weapon for training and educating your team. They'll help your company run smoother and more efficiently than a well-oiled machine.

And last but not least, we got highlight videos. These are perfect for documenting your business events and using them for marketing later on. It's like reliving the fun all over again.

Don't forget crowdfunding videos! These videos will get those investors drooling over your idea and throwing cash at you faster than you can say, "cha-ching!"

Tips for creating videos

Although there are many different ways to express your brand, there are still some helpful tips to follow to make your videos the best they can be.

• First things first, you got to set some goals. What's the point of making a video if you don't know what you want to achieve? Do you want to increase sales or get more website visitors? Figure that out and let it guide your creative process.

• Next up, planning is critical. You can't just wing it and hope for the best. Spend some time before the shoot creating a script and shot list. Trust me; it'll make things run smoother than a baby's bottom.

• Now, keep the video length short and sweet like a cupcake. People have short attention spans, so don't bore them to death with a long, drawn-out video. Make it snappy and straight to the point!

• Don't be afraid to show off your brand's personality. Let that shine through in your video if you're quirky and fun. People want to connect with a brand, not just buy a product.

• Engagement is vital. Ensure you respond to comments and interact with your audience on social media. It'll make them feel like part of the family.

• And for the love of all that's good and holy, use a good quality camera! No one wants to watch a grainy, dark video that looks like it was filmed in a cave. And make sure it's quiet, too. We don't need any unwanted background noise.

• Finally, make it entertaining as heck! Grab your audience's attention in the first 5-10 seconds and keep them hooked. Make them feel something, whether it's joy, excitement, or even sadness. Just make sure they're feeling something.

Tips for sharing your videos online

So you've already done the heavy lifting and created your masterpiece - now it's time to share it with the world! Here are a few tips to make sure your video doesn't get lost in the internet abyss:

• First things first, let's talk thumbnails. No, not the tiny thumb appendages on your hand; we're talking about the eye-catching image representing your video. Make sure it's high-quality and screams, "WATCH ME NOW!" Unlike a garage sale, you want your social media platform to look like a million bucks.

• Next up, upload your video directly to the site. Don't be that person who sends a link and expects people to click it. Doesn't nobody have time for that? By uploading it directly, you increase the chances of people watching it. Plus, it'll give you a better result, like a gold star in video sharing 101.

• Now, here's where things get fancy - paid advertisements. Yes, you heard me right. You can pay to promote your video content to your target audience. It's like magic! This will help your video reach more people and increase its effectiveness. It's like hiring a personal hype person for your video, except they don't steal your thunder.

So there you have it, guys, the tips you need to share your video like a pro. Go forth and conquer the internet, one view at a time!

To learn more about video marketing for your business, check out our blog: Benefits of online video marketing.

How to get started?

Use our video creator tool and create your video in minutes. Edit and render any of our more than 2000 video templates created with Adobe After Effects.

Final thoughts

In short, online promotional videos are a powerful tool that can help businesses to grow and increase their conversion rates. Various videos can showcase a brand's personality and story, from testimonials to culture and recruitment films.

By setting goals, planning, keeping it short and sweet, showing off a brand's personality, engaging with the audience, and using good quality equipment, businesses can create engaging videos to attract and retain customers.

With the rise of video content and search engines favoring videos, businesses should consider incorporating online promotional videos into their marketing strategies to stay ahead of the competition and connect with their audience more meaningfully.

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