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Get Ahead of the Competition: The Benefits of Using Online Video Marketing for Your Business

In this age of YouTube, Livestreams, Instagram Stories, and webinars, it's as clear as day that video content is the king of the hill. And it seems like more and more content marketers are jumping on the video bandwagon every year, realizing just how darn effective it can be for their digital marketing strategy.

From showing off a product or service to engaging with customers or even going viral on social media, video content marketing is like a chameleon, constantly adapting and easily accessible. And if done right, it can give you a leg up on your competition. 

The secret to standing out in this crowded digital world is video marketing. If you want to succeed, you need to optimize your content to its fullest potential. Strike that perfect balance between engaging your customers and not being too pushy.

A well-executed video marketing strategy can drive sales and conversions and boost your brand image. However, a terrible one can make your brand seem like a dodgy used car salesman.

We know the online video world can be intimidating. But don't worry; we've got your back! We've compiled nine benefits of video content that will knock your socks off! 

And if you're feeling a bit overwhelmed, no worries! We'll guide you through it all. Now, grab some popcorn, sit back, and get ready to learn why you need to start using video content marketing for your business. Trust us; your competitors are already doing it. Don't let them steal your thunder!

Reason #1 - Consumers and Video Content

If you're not convinced that video marketing is worth your time, I have some stats that will make your head spin faster than a hamster on a wheel. Did you know that video content accounts for a whopping 11% of all content uploaded to Facebook? And those videos get a whopping 8 billion views daily! 

Recent studies have shown that YouTube is the second-largest search engine behind Google. And with an estimated 1 billion hours of video content being watched on YouTube daily, you can bet your bottom dollar that people aren't just watching videos to cure their insomnia.

Let's face it; people love videos. They're like a warm blanket on a cold winter day but with much more pizzazz. Videos are entertaining, informative, and downright addictive. And if you're not using video content marketing to reach your audience, you're missing out on a huge opportunity to grow your business.

Reason #2 - Boost Your Sales with Video Content!

A recent study has found that adding videos to your product or service page can increase purchases by 144%. That's right, folks - video content is where it's at.

One great way to incorporate video into your product or service landing page is by using an explainer video. This gives your potential customers a chance to watch a short video that explains what your product or service does, typically in an eye-catching or entertaining way. Who doesn't love a good video? Am I right?

But don't just stop there - keep your finger on the pulse regarding video content. Trends are constantly changing, and you don't want to be left in the dust. Some key trends to consider include product videos and product reviews - but we can dive deeper into those later.

Including video content on your product and service pages can be a game-changer for your business. It's engaging for customers and can boost conversions and drive sales more than you ever thought possible.

Reason #3 - Video Can Form Relations between a Brand and Its Consumers

It's no secret that people love watching videos, and it's been proven time and time again that video content can have a massive impact on sales. But did you know that creating well-crafted video content can also help you connect with your audience and build trust in your brand? Yep, it's true!

When you create video content that speaks directly to your audience's needs and interests, you're driving engagement and showing them that you're a business they can rely on. And let's face it, reliability, trust, and honesty are values consumers always seek in a company.

Another powerful tool that marketers should consider is external reviews. By collaborating with a famous influencer to review your product or service, you're being transparent and authentic with viewers and spreading the word about your business through a trusted source. And that's a win-win in our book!

Reason #4 - Google Loves Optimized Video Content

Let me tell you about the magical powers of videos in your campaigns. Not only can they deliver information in fun and engaging way, but they also have a secret weapon - the ability to boost your search engine rankings.

You heard me right! Optimizing your video content with a juicy thumbnail, a catchy title and intro, and high-quality SEO-friendly content can attract organic traffic and skyrocket your ranking. Who needs a magic wand when you have videos?

And Google loves videos, especially from YouTube. They'll even put your video on page 1 for high-intent keywords. It's like having your VIP pass to the search engine party!

But wait, there's more! With YouTube, you can include links to important parts of your website, like landing pages, and attract external consumers directly to where you want them to be. Talk about multitasking!

So remember, balance is critical. Too much of a good thing can quickly turn into a bad thing. Keep it cool and fun, and watch those organic views roll in.

Reason #5 - Get Ahead of Your Competition by Moving In Early

Did you know that 92% of us now believe video content is the bee's knees? Yep, that's right, we're all going wild over videos! And why not? They're like the Swiss Army Knife of marketing tools - versatile, efficient, and they can do just about anything.

But let's face it, with so many videos out there; it's easy for your masterpiece to get lost in the shuffle. It's like trying to stand out in a crowd of identical twins - not impossible, but a challenge.

So, what's the solution? Well, you have to be quick on your feet and think outside the box. You have to carve your path and create a brand identity that's such unique people will be able to pick you out of a lineup.

But here's the catch - you can't just churn out a ton of mediocre content and hope for the best. Nope, that's like trying to win a marathon by taking a stroll. You have to put in the work and create fewer high-quality videos that knock people's socks off.

Reason #6 - A Promising Outlook for the Future of Video

Technology is constantly evolving, and so are our video capabilities. We have more ways than ever to captivate our audience and keep them hooked on our message. From personalized marketing videos to live-streaming events, we can now reach people in ways we never thought possible.

And let's not forget about the future of VR and AR! Who needs reality when you can create your world and make people believe they're in it? It's like playing God, but with fewer lightning bolts and more pixels.

And don't even get me started on streaming services. With the power to reach audiences worldwide, we can now share our message with everyone from the comfort of our homes. No more expensive travel or boring meetings – just you and your computer, changing the world one video at a time.

Reason #7 - Video Marketing: Accessible Anytime, Anywhere

Video isn't just adaptable and engaging. It's also easy to consume on the desktop and the go. And let me tell you, with how people are glued to Facebook and YouTube on their phones these days, it's no secret that video on the go is all the rage. We're talking about a whopping 233% increase in mobile video views since 2013! 

According to the geniuses at YouTube, mobile video consumption grows by 100% yearly. So, if you want to reach a massive audience anytime, anywhere, you better hop on the video marketing train pronto. It's the best way to get your message across to even the laziest couch potatoes.

Reason #8 - The Ultimate Companion to Email

Are you having trouble getting people to read your emails? Well, you're not alone in this fast-paced world where everyone is in a hurry to do a million things simultaneously. But fear not because new research has come to our rescue!

All you need to do is slap the word "video" in your subject line, and BAM - you could increase your click-through rate by 200-300%. That's why savvy marketers are jumping on the video bandwagon and including more of it in their email campaigns.

You can use video to show off items that your customers have abandoned or to welcome newbies and build a relationship with them. The possibilities are endless!

Reason #9 - Videos Get Shared

Social media is like a video-sharing extravaganza. It's like a never-ending party where everyone brings their video and shares it with the world. And the best part? You don't even have to sweat to get more views and visibility.

Just take a look at these statistics I dug up for you. Tweets with videos get ten times more engagement than those without. And if you promote your tweets with videos, you can save more than 50% on cost-per-engagement. Say what? That's like winning the social media jackpot!

And don't even get me started on LinkedIn. Users on that platform are 20 times more likely to share a video than any other type of post. It's like they can't get enough of those moving pictures. And if you're trying to sell something on Pinterest, listen up. People are 2.6 times more likely to purchase after watching a video. So, ensure you show off your product in the best light possible.

Now, if you're an Instagram addict like me, you'll be happy to know that people engage more with videos than any other content on the platform. We can't get enough cute cat videos and inspiring workout clips.

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The Summary

You're missing out big time if you're not using video in your marketing plan. Seriously, it's like leaving money on the table. Video can help you convert customers, increase sales, and get more social media love.

But before you hit record on your phone, let's get real - it's not easy. You need to think about your message, tone, schedule, and design to make sure your videos are top-notch and not, you know, cringe-worthy.

Lucky for you, we're a video production company that knows what's up. We have the skills to help you make killer videos that lead viewers down the sales funnel without making them want to gouge their eyes out.

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