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Here’s how to promote events using the Instagram story app

Promoting events on Instagram is an excellent opportunity for brands to increase their visibility among potential customers and drive sales.

Did you know that Instagram is one of the most popular social media platforms that effectively create brand awareness and drives traffic to venues? According to a recent study, at least half of millennials discovered brands through Instagram.

Therefore, if you’re planning to host events as part of your marketing strategy, promoting them on Instagram can be an excellent way to reach your target audience and drive sales.

Let’s say you want to advertise your event; this template can help create a captivating promo video in minutes. The process is straightforward; you must add two video clips and ten text lines. Kindly ensure that the video duration doesn’t exceed fifteen seconds.

Let’s dig a little deeper: nowadays, most people check Instagram on their smartphones first thing in the morning and last thing before bed. So, a profile-level strategy might not be enough if you’re trying to promote an event. Instead, you may want to get a little more creative with your promotion techniques by taking advantage of Instagram Stories to reach a larger audience.

With nearly 800 million daily users, Instagram is a great place for content creators and businesses to share their messages and build brand loyalty! As more and more users engage with branded content on Instagram Stories, this feature has become another fantastic channel for event marketers looking to expand their promotional reach.

Learn how to create a successful events promo with the Instagram story app

Instagram is a great way to promote events; you can share photos and use Instagram stories to post short videos and live broadcasts. With Instagram stories, you can assign one image at a time.

Or, you can add a video or live broadcast to your story and follow along with the comments. Whatever you decide to do, this video template will come in handy to ensure that you engage your audience and make them feel connected to your event.

Let’s face it; you need to grow your Instagram to promote events effectively; otherwise, it will be challenging because not everyone follows your brand. Thus you have to find creative ways to get the word out. What better way than to use Instagram Stories?

This feature is helpful because it allows people to recheck your profile and discover new content. So, if you are hesitant about using this tool, it’s time to kick your worries to the curb. Because with this tool, you can drive more engagement with your followers.

Okay, I know what you’re thinking: is it guaranteed that your event will have a good turnout? Well, that depends; let’s face it, maybe not all your followers might attend. But if your promo is attractive, there’s a possibility that they might share it with their friends and family. So long as other people are excited about it, they might get the inspiration to attend.


With so many activities and gatherings on Instagram, it can be challenging to stand out from the crowd. Thankfully, there are several ways to boost your event’s visibility on social media. Creating an event on Instagram is a great way to extend the life of your marketing campaign from a single photo or video of your product. It also makes it easier for users to follow you and find your content.

In short, with this template, we can help you make a stunning video for your Instagram stories that will get people excited about your upcoming event. And guess what? To purchase the template, you only need to pay a small fee.

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