The Black Friday shopping season is here, and with it comes one of the most intense advertising episodes in the history of capitalism. The final month of sales is when shoppers are exposed to deals they wouldn’t usually see elsewhere. There are also a lot of Black Friday promotions available to help you get your customers shopping early.
To stand out on that buzzy day, you need a video showing your brand and what you offer at the lowest price possible. But how do you go about creating one that people will watch? Here is how:
Getting your video too wide will show off too much, and getting it too shallow will show off too little. You don’t want a longer video than necessary, losing the sales cycle. A particular length is needed to tell your story effectively, but keep it to the minimum to get your point across. With this video ad template, you will create 64-second long videos, not too long and not too short. The video duration is ideally within the human concentration span.
The more specific you are, the easier it is to sell to your target market. Your potential customers can relate to aspects of your story and can relate to your brand on an emotional level as well. Customers are drawn to your brand because they think it is “the best” or “most popular” are the easiest to sell to.
A great way to get your audience involved is to tell a story with your video. People love stories, and they relate to and connect with stories better than numbers on a screen. If you want people to watch your video, they need to be interested in what you have to say. You can get them interested in your brand with a story showing your products visually.
As soon as you start selling things you don’t have in your inventory, you open yourself up to more problems. Customers will begin complaining that they want your products but can’t have them because you don’t currently have them in stock. It would be best if you were very specific about what you sell, so people know what they are buying.
The best place to be clear is in the product name. Now, this should not worry you. Our video template allows you to insert up to 8 video clips and your logo image and write 51 lines of text. This helps you design a specific promotional video that will leave your target audience with zero or no questions about your brand and, simultaneously, totally interested in your brand.
When selling a product, getting in touch with who you are and what you do is best. In your video, be yourself, and show people what you offer visually. Don’t try to be something you’re not or act like someone you’re not. This could be awkward and uncomfortable and lose people’s interest even before they start watching.
People love deals, and they love to be surprised. This is especially true on Black Friday when people are more likely to look for deals online. You don’t want to keep people waiting or trying to find the right deal online. You need to make the sale and prove to them that it works.
On top of everything else, you must ensure that your video follows the new rules for Black Friday. Your promo video should be one hour long at maximum. It should be fascinating, and it should keep the viewers interested. By following these steps, you’ll have a great chance of getting people to watch your video and maybe even make a purchase.
And guess what? This video ad template will help you achieve most, if not all, of these. And the best part? It is easy to navigate our online promo video maker while creating your videos without any prior editing skills or experience. Better still, our templates are affordable, and we have flexible payment plans.
My advice? Do not delay any more. Click the “Press Here to Create a Video” to start your video project, which could be instrumental in elevating your business during this Black Friday season. Trust me; you will get value for your money!