📞LoginAccountYour VideosPricingCreate a Video

Create an Animated Video Presentation for Promoting your Business

How Do You Make a Kickstarter Go Viral?

In a world saturated with crowdfunding campaigns, making your Kickstarter go viral may seem impossible. Yet, amidst the sea of competitors, a select few manage to capture the attention of the masses, achieving unprecedented success.

How do they do it? The answer lies in the strategic convergence of creative content, social media prowess, influencer marketing, network engagement, and exclusive incentives. By juxtaposing these elements, a potent formula emerges, evoking emotion and driving the desired outcome.

This article explores the secrets behind crafting a viral Kickstarter campaign, employing a data-driven and strategic approach. Without the subjective influence of personal pronouns, we will delve into the techniques utilized by successful campaigns, providing you with the tools necessary to master the art of crowdfunding and transcend the limitations of the digital realm.

Key Takeaways

● Craft compelling storytelling that captures attention and motivates sharing

● Leverage the power of social media platforms, hashtags, and trending conversations.

● Collaborate with social media influencers, celebrities, and brand ambassadors for a wider reach.

● Offer exclusive rewards and incentives, and maintain interest through regular updates and transparency.

Create Compelling Content

Creating compelling content is crucial in making a Kickstarter campaign go viral, as it captures the attention of potential backers and motivates them to share the project with their networks.

Crafting storytelling is an art that involves strategically presenting the project in a way that resonates with the audience. By creating a narrative that engages the emotions and aspirations of the viewers, the campaign becomes more memorable and shareable. This can be achieved by incorporating relatable characters, compelling visuals, and a clear call to action.

Leveraging data-driven strategies can help tailor the content to the target audience's preferences, increasing the chances of it going viral. By focusing on creating captivating and shareable content, a Kickstarter campaign can effectively capture the attention of potential backers and propel its success.

Leverage the Power of Social Media

Utilizing the expansive reach and influential nature of social media platforms is akin to harnessing a powerful gust of wind to propel a Kickstarter campaign toward widespread recognition and popularity. To make a video go viral on Kickstarter, it is crucial to implement effective social media strategies and employ going viral techniques.

Crafting engaging and shareable content that resonates with the target audience is essential. This can be achieved by creating compelling videos, using captivating visuals, and writing clear captions. Leveraging popular hashtags and participating in trending conversations can increase visibility and engagement.

Collaborating with social media influencers with a large following and aligning with the campaign's values can significantly boost reach and credibility. By tapping into influencer marketing, Kickstarter campaigns can amplify their impact and garner even more support.

Tap into Influencer Marketing

Engaging with social media influencers who possess a significant following and align with the campaign's values presents an opportunity to extend the reach and credibility of Kickstarter campaigns, amplifying their impact and garnering increased support.

Collaborating with celebrities and utilizing brand ambassadors as influencers can significantly boost the visibility of a Kickstarter campaign. These influencers have established a loyal fan base and can lend credibility to the campaign, attracting more backers and generating a buzz around the project.

By partnering with influencers, Kickstarter campaigns can tap into their networks, reaching a broader audience that may not have been aware of the campaign otherwise. Leveraging the power of influencers is a strategic and data-driven approach to making a Kickstarter go viral. By engaging with influencers, campaigns can leverage their reach and influence to create a domino effect, increasing the chances of success.

Engage Your Network

Harnessing the full potential of one's personal and professional network can be a game-changing strategy for maximizing the impact of a Kickstarter campaign. It provides an unparalleled opportunity to tap into a vast pool of connections and exponentially expand the reach and support for the project.

Network expansion is crucial in engaging a wider audience and generating more interest in the campaign. By leveraging existing relationships and reaching out to friends, family, colleagues, and acquaintances, creators can create a ripple effect that spreads the campaign's message far and wide.

Collaborative partnerships with individuals or organizations within one's network can also be established to amplify the campaign's reach further. These partnerships can involve co-promotion, cross-marketing, or even financial contributions.

Offer Exclusive Rewards and Incentives

To make a Kickstarter campaign go viral, it is essential to offer exclusive rewards and incentives to backers. Creating unique rewards only available to those who support the movement creates a sense of exclusivity and value for potential backers.

Offering limited-time or limited-quantity incentives can create a sense of urgency and encourage people to contribute quickly.

Providing regular updates and behind-the-scenes content can help keep backers engaged and excited about the project, enhancing the campaign's overall success.

Create unique rewards for backers

Implementing exclusive incentives for supporters is an effective strategy to enhance the appeal and desirability of a Kickstarter campaign, thereby increasing the likelihood of attaining viral status. By creating unique rewards for backers, campaign organizers can offer personalized experiences that foster a sense of exclusivity and connection.

Personalized experiences can range from customized merchandise or access to behind-the-scenes content to one-on-one interactions with the creators. This adds value to the backers' contributions and creates a sense of collaboration and involvement in the project.

Research has shown that campaigns offering personalized experiences tend to attract more backers and generate higher funding. By incorporating collaborative contributions, such as allowing backers to have a say in the project's direction or involving them in the creative process, Kickstarter campaigns can further engage supporters and increase their willingness to share the campaign with their networks.

Offer limited-time or limited-quantity incentives

Offering limited-time or limited-quantity incentives is an effective strategy for creating a sense of urgency and exclusivity among potential backers, thereby increasing the chances of a Kickstarter campaign gaining viral traction.

By providing limited-time discounts or exclusive rewards to early backers, creators tap into the psychological principle of scarcity marketing. This approach leverages the fear of missing out, prompting individuals to act quickly and share the campaign with others to ensure they don't miss out on the limited opportunity.

Limited-quantity incentives, such as early access to a product or a one-of-a-kind item, further enhance the exclusivity factor, motivating backers to spread the word and generate viral buzz.

Provide updates and behind-the-scenes content to keep backers engaged

To maintain the interest and enthusiasm of backers, providing regular updates and exclusive behind-the-scenes content throughout the Kickstarter campaign can foster a sense of connection and anticipation, ultimately fueling their emotional investment in the project.

Backer testimonials are crucial in this process, providing social proof and validating the project's value. By showcasing positive reviews and experiences from previous backers, potential supporters are more likely to feel confident about contributing.

Sharing updates on the production process can create a sense of transparency and authenticity. Providing glimpses into the behind-the-scenes work makes backers feel involved and invested in the project's progress.


Creating a viral Kickstarter campaign requires a strategic approach. By focusing on compelling content, utilizing social media platforms, leveraging influencer marketing, engaging your network, and offering exclusive rewards and incentives, your campaign has a higher chance of going viral.

Remember, a successful Kickstarter campaign is not just about luck but about implementing a well-thought-out strategy that captivates the audience. So, conquer the crowdfunding world with your innovative ideas and witty incentives. Success awaits!

Use our online video maker to create marketing videos for your business

© 2024 Make Web Video