In this article, we'll discuss something very dear to my heart - videos! I'm not talking about binge-watching Netflix, although that is also very important, but rather the importance of video in content marketing.
Now, you might be thinking, "Oh great, another article about how I need to use video in my marketing strategy". But bear with me; I promise I'll keep it interesting, and you might even learn something.
First, let's get the facts straight. Video is the most popular form of content on the internet. Don't believe me? Just take a look at your social media feeds. I bet you'll find more videos than anything else. And there's a reason for that.
Videos are engaging, informative, and entertaining. They can convey a message in seconds and are easy to share. It was estimated that 84% of all consumer internet traffic would be video-related content by the end of 2023. This would be 15 times greater than just five years before.
You might think, "But I'm not a big corporation with a marketing team and a huge budget. How can I use video in my content marketing strategy?" Well, that's where template-based marketing videos come in. These videos are pre-made, customizable templates for your business, whether big or small. They're affordable and easy to use and can make your content marketing strategy stand out.
Why do businesses need content marketing?
A visit to one digital marketing agency, 3WH.com, reveals several reasons for using content marketing. The most common benefit of content marketing is to raise brand awareness. Brands must reach as broad an audience as possible. Even businesses that only operate in a localized area still need to establish their brand and make consumers aware.
Content marketing helps in the following ways:
1. Lead generation
2. Customer retention
3. Cost-effective advertising
4. Improves conversion rates
5. Increases trust
6. Helps audience connection
A well-executed content marketing strategy can result in high lead generation and better conversion rates. Content marketing attracts new customers and is very effective at retention, too. Video is a crucial aspect of content marketing today, and it can be integral to a campaign's success or failure.
Video content increases engagement
An oft-repeated statistic is regarding how often video content is shared. It is said that video generates 1200% more shares than text and image content combined. And when utilized correctly, video content can help businesses to reach a large audience. In a high-inflation economy, companies need cost-effective and engaging marketing.
Social media platforms use algorithms to select what content gets shown in feeds. Video content is prioritized on social media, so your feed is full of this content. Video can grab viewers and tell a story in a way that fits social media users' short attention spans.
Who can benefit from using videos in their content marketing strategy?
The short answer is - everyone! But let's look closely at some industries and niches that can benefit from using video.
The fitness industry: Fitness videos are a dime a dozen, but with a template-based marketing video, you can create something that stands out. A video that showcases your gym or fitness studio highlights your classes and trainers and gives potential clients a taste of what they can expect when they sign up with you. And let's not forget about the before-and-after transformation videos. Those are always a hit!
The food industry: Who doesn't love food? And what better way to showcase your restaurant or catering business than with a video? A video that showcases your delicious dishes, your talented chefs, and your unique atmosphere. And let's not forget those recipe videos that are so popular on social media. You can create your own and share them with your followers. I'm already drooling just thinking about it.
The travel industry: If there's one industry that can benefit from using videos in its content marketing strategy, it's the travel industry. A video that showcases your destination, your hotel or resort, and all the fun activities your guests can enjoy is sure to grab attention.
And let's not forget about those travel vlogs that are so popular on YouTube. You can create your own and inspire your followers to book their next trip with you.
The beauty industry: Here, it's all about visuals, so it's no surprise that videos are a must-have. A video showcasing your salon or spa, your talented stylists, and your before-and-after transformations will grab attention. And let's not forget about those makeup tutorials that are so popular on social media. You can create your own and showcase your products in action.
The tech industry: Yes, even the tech industry can benefit from using videos in its content marketing strategy. A video showcasing your product, its features, and how it can make your customers' lives easier will surely grab attention. And let's not forget about those unboxing videos that are so popular on YouTube. You can create your own and give your customers a taste of what it's like to own your product.
Now, I know what you're thinking. "But what if I'm not in any of these industries? Can I still benefit from using video in my content marketing strategy?" The answer is yes! No matter your industry, there's always a way to incorporate video into your content marketing strategy. Here are a few ideas:
If you're a freelancer or work from home, you can create a video showcasing your services and skills. You can even create a video resume that sets you apart from the competition.
If you're an entrepreneur, you can create a video that tells the story of your business and why you're passionate about what you do. You can even create a series of videos that showcase your journey as an entrepreneur.
You can create a video showcasing your portfolio and expertise if you're a web agency. You can even create a video that explains the benefits of working with a web agency. The possibilities are endless!
And the best part? With template-based marketing videos, you don't need to be a video editing expert to create professional-looking videos. All you need is a little creativity and some basic video editing skills.
The benefits of video in your content marketing strategy
Besides the fact that they're engaging, informative, and entertaining. Here are just a few benefits:
Videos can increase engagement on social media. According to a study by HubSpot, social media posts with videos have 48% more views than posts without videos.
Videos can improve search engine rankings. According to a study by Moovly, videos are 53 times more likely to rank on the first page of Google search results than text-only content.
Videos can increase conversions. According to a study by Wyzowl, 84% of people say they've been convinced to buy a product or service by watching a brand's video.
Videos can help you stand out from the competition. According to a study by Animoto, 96% of consumers say they've watched an explainer video to learn more about a product or service.
Video helps to educate audiences about products and services
As that one explainer video mentioned above shows, quality content can help with conversion rates enormously. And video can be informative and educational too.
Brands can use video to demonstrate how products work and show them being used in real life. Video can transform a small business by growing a loyal following through informative and exciting content.
Customer retention is far more cost-effective than attracting new people to a brand. Relevant video content helps to build loyalty and trust.
Video can be utilized in many ways
Content marketing campaigns need to be geared toward particular audiences. Video content is versatile and can be used in the following ways.
1. Customer testimonial
2. How-to-guides
3. Cost-effective advertising
4. Demonstrations
5. Entertainment
6. Promotions
Businesses can create different video content to suit other groups. Video content that suits the 18-34-year-old age group may not fit older generations. And video content aimed at the North American market may not serve Europeans. Video isn't rigid, and content can be made to cater to different segments of audiences.
So, if you're not using video in your content marketing strategy, you're missing out on many potential benefits. And with template-based marketing videos, there's no excuse not to incorporate video into your plan.
Now, I know what you're thinking. "But how do I get started with template-based marketing videos?" Well, my friend, it's easier than you think. All you need to do is find a reputable video template provider, choose a template that fits your business, customize it with your content, and voila! You have a professional-looking video you can use for your content marketing strategy.
And the best part? You don't need to break the bank to get started. Template-based marketing videos are affordable, and you can find some free templates online. So, there's no excuse not to start video marketing today.
Conclusion
Video is the most popular form of content on the internet, and it's not going anywhere anytime soon. If you're not using video in your content marketing strategy, you're missing out on many potential benefits.
You don't need to be a video editing expert with template-based marketing videos to create professional-looking videos. And no matter your industry, there's always a way to incorporate video into your content marketing strategy.
So, what are you waiting for? Get started with video marketing today and take your content marketing strategy to the next level. And who knows, maybe you'll even become the next viral sensation.